Purpose:
This guide helps you navigate FTC advertising rules and Twitch's branded content guidelines to keep your StreamElements sponsorship campaigns compliant. Follow these simple steps to stay on the right side of the law and Twitch’s terms of service!
Prerequisites:
Before running a sponsored campaign, make sure you understand Twitch’s branded content guidelines and FTC advertising rules.
Step-by-Step Instructions
1. Complying with FTC Advertising Guidelines
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Your audience must clearly know when your livestream is sponsored. The easiest way? Include #Ad or #Sponsored in your stream title so it's visible throughout the stream.
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Some campaigns require the use of a specific tag, so always check the campaign instructions.
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If you promote the campaign on social media, be sure to add #Ad or #Sponsored in the post message.
2. Running StreamElements Sponsored Campaigns on Twitch
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Good news: StreamElements campaigns are 100% compliant with Twitch’s branded content guidelines!
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Here’s why:
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Twitch’s Terms of Service (Section 12: Advertisements) allows branded content.
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Twitch’s Branded Content Guidelines (Section 9: Branded Content) states that branded content is allowed as long as you use Twitch’s Branded Content Tool.
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✅ TL;DR: Just use Twitch’s Branded Content Disclosure Tool in your Creator Dashboard, and you're good to go!
3. Using the Twitch Branded Content Disclosure Tool
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Open your Twitch Stream Manager.
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Click Edit Stream Info.
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Check the Branded Content box.
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This will automatically add a branded content disclosure to your stream and stream archive.
Conclusion:
Staying compliant is simple:
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Use #Ad or #Sponsored in your stream title and social media posts.
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Enable Twitch’s Branded Content Tool in your Stream Manager.
Following these steps ensures your StreamElements sponsorships meet FTC and Twitch guidelines with no issues. If you have any problems, reach out to our Support Team by submitting a support ticket here